Ice Cream to Collar Seams – Every Profession Is Art and Science
Have you ever watched someone do some everyday task but find yourself struck by how efficiently and effectively they do it? Whether it’s the speed and precision of a master tailor or the perfectly round ice cream scoops at your favorite parlor, with practice and...
Why the Customer Experience (CX) Is More Important than ‘Ranking #1’ on Search Engines
If you haven’t heard the term “customer experience” (aka CX), its likely to be the concept that drives strategies for businesses of all sizes in 2019. Simply put, customer experience is the experience a customer has when interacting with your...
Is Digital Marketing a Cost of Doing Business?
Of course we think digital marketing is a cost of doing business. We’re a digital marketing agency! But there’s more than just self-interest behind our perspective. The reality of today’s digital consumer is that the vast majority of people, from Gen...
7 Fundamental Website Features Every Business Website Must Have in 2019
Depending on your business and the products/services you offer, your website will range from extremely simple to very complicated from a coding and development perspective. But wherever your website falls on the complexity spectrum, there are fundamental features that...
First Impressions Form in Less Than 50 Milliseconds – Why Logos, Colors & Digital Design Matter
There are all kinds of stats that point to the importance of digital design and creative when it comes to your website and your digital marketing overall. The most compelling of those stats is the speed with which opinions are formed online. According to a Google...
What Determines Your Search Engine Ranking on Google?
There are many factors that influence how high a business ranks on a search engine result page (SERP) for a particular keyword. Each year Moz seeks to put an actual figure to the influence of over 100 of these factors. Surveying over 30 prominent search engine...
Do Digital Marketing Growth Hacks Exist?
Sales pressure and revenue objectives often push many businesses into pursuing growth “hacks” and various short-term and in some cases unethical digital marketing strategies. From email list buying, to keyword stuffing, to soliciting reviews from friends/family,...
Why DIY Digital Marketing Isn’t Sustainable for Most Small Businesses
Starting a business of any kind isn’t an easy decision to make, no matter how good at something you are. For many small businesses, the reality is you’re really only practicing your craft a fraction of the time. For some it’s probably close to only...