Email Marketing

Our email marketing services focus on segmenting audiences for more personalized and relevant messages that are interesting and compelling.
Professional marketers consider email marketing as the most effective digital marketing tactic because often it results in an immediate action. From website forms fills, to online sales, an effective email marketing strategy can help your business drive critical customer actions. Additionally, email is great for building brand loyalty, sharing promotions, encouraging reviews from customers and much more.
  • Art 70% 70%
Design, targeting, segmentation, subject lines, branding, copy, call to action, graphics, imagery, etc.
  • Science 30% 30%
A/B testing, delivery timing, personalization, email client compatibility, mobile optimization, etc.

%

of marketing pros rate email as the most profitable channel in terms of ROI.

Source: Emma

Here’s some techniques and tactics we can bring to your email marketing strategy…

Newsletters

Keep your audience informed of new products, services, promos and news related to your business.

Promotions

Offer unique and time-sensitive deals, discounts and promos to generate more activity and interest.

Loyalty

Build an email list of your most loyal customers and give them special offers and perks as a thank you.

Communication

Keep your audience informed of important changes like holiday hours, a new address, new policies, etc.

List Building

Grow your list by providing something of value (discounts, insights, etc.) in exchange for email addresses.

Segmentation

Chop up your list into different interest groups in order to send more personalized and relevant emails.

Email Marketing - Work Sample

Teeth Whitening Product Sell Out

Helped a client sell out of a take home teeth-whitening product after just one email to patients.

Email Marketing - Work Sample

Personalized Email Seeking Customer Feedback

In an effort to improve communications and customer satisfaction, we send personalized emails requesting customer feedback. The latest email resulted in a 35% open rate and 21% click through rate.

Email Marketing - Work Sample

Holiday Scheduling Notification Drives Appointment Inquiries

Improved customer communications by informing of upcoming holiday office hours, resulting in some inquiries for appointments.

Rithm Marketing is a full-service digital marketing agency based in Metro Detroit. Our approach is part art and part science, bringing together creativity, artistry and digital design with data analysis, technical know-how and best practices. All digital marketing channels offer opportunities for artistry and technique. We bring the two together, helping your business generate more calls, clicks, form fills, downloads and store visits.

© 2019 Rithm Marketing, LLC | Privacy Policy | Sitemap