Professional marketers consider email marketing as the most effective digital marketing tactic because often it results in an immediate action. From website forms fills, to online sales, an effective email marketing strategy can help your business drive critical customer actions. Additionally, email is great for building brand loyalty, sharing promotions, encouraging reviews from customers and much more.
- Art 70% 70%
Design, targeting, segmentation, subject lines, branding, copy, call to action, graphics, imagery, etc.
- Science 30% 30%
A/B testing, delivery timing, personalization, email client compatibility, mobile optimization, etc.