Google My Business

Google My Business offers many tools for small business and we offer services to help take advantage of these tools for improved visibility on Google.
In the past few years, Google My Business (GMB) has introduced a plethora of tools for small businesses to better promote themselves directly in the search results. In some ways GMB is a mixture of social media, SEO, customer service and a website all in one. However, with all the new tools comes the responsibility of keeping up and optimizing your efforts.
  • Art 30% 30%
Sharing videos and photos of your business, branding your listing, posting engaging content, etc.
  • Science 70% 70%
Optimizing your listing, creating FAQs, uploading valuable business information, responding to messages and reviews, etc.

GMB is the #1 ranking factor in the “local pack” search results.

Source: Moz

Claiming your GMB listing is no longer enough. Here’s what else you should be doing…

Optimization

From your website to your hours of operation, your GMB listing needs the most up-to-date info.

Posts

These posts about offers, news or other info will show up directly in search and map results.

Messaging

Respond to messages that customers send directly from the GMB listing in the search results.

FAQ

Monitor, respond and post FAQs through GMB to help customers as they review your business.

Photos & Videos

Visual content is key to driving actions. Attaching photos and videos to your GMB is critical.

Reviews

Engage your audience by responding directly to customer reviews on your GMB listing.

Google My Business - Work Sample

Listing Optimization Drives Increase in Map Views

By providing more info to the client’s Google My Business listing (services, holiday hours, etc.) and making sure it was consistent with the client’s website and other listing sites, we saw a significant increase in views of the listing on Google Maps in just a few weeks.

Google My Business - Work Sample

Adding New Photos Drives Additional Listing Views

We posted a series of interior, exterior and staff photos to the listing and immediately saw more views on these photos.

Google My Business - Work Sample

Posting Content to Keep Listing Fresh & Up-to-Date

Using Google Posts, we help the client give Google more material to analyze for determining if the listing is relevant to particular searches.