The two most common online advertising outlets are Google and Facebook. Search ads (pay-per-click) on Google are popular because they react to a user’s search query which is a proxy for intent. On Facebook, many experts say organic reach, or un-paid reach, is no more and an advertising strategy is required. Additionally, depending on your business and budget, it may be worth exploring ads on YouTube (video), LinkedIn, Twitter, Amazon and others.
- Art 70% 70%
Copy, graphics, imagery, video, strategy, targeting, colors, branding, etc.
- Science 30% 30%
Keyword targeting, bidding strategy, navigating ad platforms, campaign budgeting, creative testing, ongoing optimization, etc.
We're Certified in Google Ads!
Google has recognized our owner, Joe Morsello, as a Google Ads certified professional, meaning that he has passed multiple assessments and is qualified to help you grow your business on the web using Google Ads.