Online Advertising

We offer online advertising services for all of the major online ad types including paid search, display, social, shopping and more.
The two most common online advertising outlets are Google and Facebook. Search ads (pay-per-click) on Google are popular because they react to a user’s search query which is a proxy for intent. On Facebook, many experts say organic reach, or un-paid reach, is no more and an advertising strategy is required. Additionally, depending on your business and budget, it may be worth exploring ads on YouTube (video), LinkedIn, Twitter, Amazon and others.
  • Art 70% 70%
Copy, graphics, imagery, video, strategy, targeting, colors, branding, etc.
  • Science 30% 30%
Keyword targeting, bidding strategy, navigating ad platforms, campaign budgeting, creative testing, ongoing optimization, etc.

We're Certified in Google Ads!

Google has recognized our owner, Joe Morsello, as a Google Ads certified professional, meaning that he has passed multiple assessments and is qualified to help you grow your business on the web using Google Ads.

Google Wants to Help Your Small Business Get More Foot Traffic with Local Campaigns

Over the last couple years, Google has made a substantial push to improve its online advertising options for small businesses, an audience that has historically been underserved in this area. While big brands spend thousands and thousands of dollars on Google search,...

Google Is Driving Fewer Clicks to Your Website & Here’s Why

While you may not have noticed, Google has been evolving the search engine results page (SERP) for years. What use to show up as a selection of the most relevant "organic" blue links has now become a page diverse with images, maps, ads and answers to your questions....

When Google Ads Make Sense for Your Small Business & When They Don’t

Advertising on Google isn’t limited to the text ads that show up at the top of search results. The Google Ads platform also includes display or banner ads that show up on third party websites like news publications, as well as product ads that show up in product...


of all clicks for high commercial intent searches go to paid ads.

Source: Wordstream

Here’s some online ad types we can help you with…

Paid Search

Deliver compelling ads to people actively searching online for you and your products or services.


Build awareness of your business, products or services by delivering creative ads across the web.


Keep your business top-of-mind by delivering ads to past visitors of your website or web page.


Improve your online sales with visual product ads delivered on key sites (Google, Amazon, etc.).


Develope visually compelling ads on key social channels like Facebook, LinkedIn, Twitter, etc.


Increase exposure of your promotional videos with targeted video ads on YouTube.

Online Advertising - Work Sample

Google Search Campaign Drives 14% of Online Orders

We created a series of paid search campaigns for our client and in just the second month we reached 158% return on ad spend. Within a 50 day period the ads drove 14% of all online orders.

Online Advertising - Work Sample

16,000 Impressions with $0.21 Cost Per Click (CPC)

We created a series of display and search ads promoting the client’s upcoming event. In just 3 weeks we drove 16,451 impressions and 486 clicks with an average cost per click (CPC) at less than $0.21.

Online Advertising - Work Sample

Google Shopping Feed Drives Online Sales

We created a Google Merchant Center account, activated a live product feed, and optimized a series of shopping campaigns on Google Ads. After just 50 days we saw a 183% return on ad spend (ROAS).

Online Advertising - Work Sample

Low Cost Per Click for Maximum Exposure with Retargeting Campaign

We designed a holiday display (banner) ad campaign featuring ads in multiple sizes using Google Ads to target previous website visitors with about $0.30 average cost per click (CPC).

Rithm Marketing is a full-service digital marketing agency based in Metro Detroit. Our approach is part art and part science, bringing together creativity, artistry and digital design with data analysis, technical know-how and best practices. All digital marketing channels offer opportunities for artistry and technique. We bring the two together, helping your business generate more calls, clicks, form fills, downloads and store visits.

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