The two most common online advertising outlets are Google and Facebook. Search ads (pay-per-click) on Google are popular because they react to a user’s search query which is a proxy for intent. On Facebook, many experts say organic reach, or un-paid reach, is no more and an advertising strategy is required. Additionally, depending on your business and budget, it may be worth exploring ads on YouTube (video), LinkedIn, Twitter, Amazon and others.
- Art 70%
Copy, graphics, imagery, video, strategy, targeting, colors, branding, etc.
- Science 30%
Keyword targeting, bidding strategy, navigating ad platforms, campaign budgeting, creative testing, ongoing optimization, etc.
%
of all clicks for high commercial intent searches go to paid ads.
Source: Wordstream
Here’s some online ad types we can help you with…
Paid Search
Deliver compelling ads to people actively searching online for you and your products or services.
Display
Build awareness of your business, products or services by delivering creative ads across the web.
Retargeting
Keep your business top-of-mind by delivering ads to past visitors of your website or web page.
Shopping
Improve your online sales with visual product ads delivered on key sites (Google, Amazon, etc.).
Social
Develope visually compelling ads on key social channels like Facebook, LinkedIn, Twitter, etc.
Video
Increase exposure of your promotional videos with targeted video ads on YouTube.
