Social Media Marketing
- Art 60% 60%
- Science 40% 40%
said social media influences purchasing decisions.
Source: SUMO Heavy
Posting “once in awhile” isn’t a social strategy. You are going to need all of this…
Create a posting schedule and content plan that engages your audience on a regular basis.
It’s critical that you respond to questions and comments on social media within 24 hours.
Social isn’t just for pushing content. You need to engage with your audience.
Video & Images
Creative, visual content is more engaging and clicked on than static text or link posts.
Social, particularly Facebook, is becoming “pay-to-play” where you must pay to reach people.
You must use the data provided by social platforms to understand what is working and what isn’t.