Social Media Marketing

Our social media marketing services focus on growing your fans, increasing your reach, responding to your customers, and giving your business personality.
Social media is a great tool for engaging existing customers and fans but is increasingly becoming a place where people discover new products, services and businesses. Additionally, social media gives personality to your business and can serve as a powerful customer service tool. An added bonus of a strong following and engaged audience on social media is improved ranking potential on search engines.
  • Art 60% 60%
Creating a brand voice, developing engaging images and videos, creating compelling ads, building a brand personality, etc.
  • Science 40% 40%
Identifying optimal posting days/times, testing creative and copy, planning and content calendar development, ad targeting, etc.

Study: 76% Used Social Media to Research Your Small Business

People are going online to find information about you and your business. It’s the reality of commerce today. While some businesses can survive simply on an established reputation and strong referral network, digital marketing is a necessity for new businesses and those looking...

%

said social media influences purchasing decisions.

Source: SUMO Heavy

Posting “once in awhile” isn’t a social strategy. You are going to need all of this…

Post

Create a posting schedule and content plan that engages your audience on a regular basis.

Respond

It’s critical that you respond to questions and comments on social media within 24 hours.

Engage

Social isn’t just for pushing content. You need to engage with your audience.

Video & Images

Creative, visual content is more engaging and clicked on than static text or link posts.

Advertising

Social, particularly Facebook, is becoming “pay-to-play” where you must pay to reach people.

Analytics

You must use the data provided by social platforms to understand what is working and what isn’t.

Social Media - Work Sample

2945% Increase in Engagement on Facebook

After just one month of managing a new client’s Facebook page, we drove a 2945% increase in engagement and a 600% increase in reach compared to the previous month’s performance.

Social Media - Work Sample

Promptly Responding to Customers

Improving customer service by answering questions, engaging and responding to customers directly on Facebook.

Social Media - Work Sample

Improved Authenticity = Maximized Organic Reach

By incorporating more authentic photos taken from a client’s place of business, organic engagement on the client’s Facebook page grew rapidly.

Rithm Marketing is a full-service digital marketing agency based in Metro Detroit. Our approach is part art and part science, bringing together creativity, artistry and digital design with data analysis, technical know-how and best practices. All digital marketing channels offer opportunities for artistry and technique. We bring the two together, helping your business generate more calls, clicks, form fills, downloads and store visits.

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