Social media is a great tool for engaging existing customers and fans but is increasingly becoming a place where people discover new products, services and businesses. Additionally, social media gives personality to your business and can serve as a powerful customer service tool. An added bonus of a strong following and engaged audience on social media is improved ranking potential on search engines.
- Art 60% 60%
Creating a brand voice, developing engaging images and videos, creating compelling ads, building a brand personality, etc.
- Science 40% 40%
Identifying optimal posting days/times, testing creative and copy, planning and content calendar development, ad targeting, etc.