Social media is a great tool for engaging existing customers and fans but is increasingly becoming a place where people discover new products, services and businesses. Additionally, social media gives personality to your business and can serve as a powerful customer service tool. An added bonus of a strong following and engaged audience on social media is improved ranking potential on search engines.
- Art 60%
Creating a brand voice, developing engaging images and videos, creating compelling ads, building a brand personality, etc.
- Science 40%
Identifying optimal posting days/times, testing creative and copy, planning and content calendar development, ad targeting, etc.
%
said social media influences purchasing decisions.
Source: SUMO Heavy
Posting “once in awhile” isn’t a social strategy. You are going to need all of this…
Post
Create a posting schedule and content plan that engages your audience on a regular basis.
Respond
It’s critical that you respond to questions and comments on social media within 24 hours.
Engage
Social isn’t just for pushing content. You need to engage with your audience.
Video & Images
Creative, visual content is more engaging and clicked on than static text or link posts.
Advertising
Social, particularly Facebook, is becoming “pay-to-play” where you must pay to reach people.
Analytics
You must use the data provided by social platforms to understand what is working and what isn’t.
