Marketing Consulting Services - Rithm Marketing: Part Art, Part Science

Consulting Services

We’ll help you make data-driven decisions about your marketing.

With many small businesses executing digital marketing without any strategy, our consulting services are intended to empower you to make more informed decisions as it relates to your digital marketing. Before making any major investments, all businesses should take a deep dive into the competitors, industry trends, customer perspective and/or the overall local market. If you don’t have the time to do that, we can help. Beyond these “intelligence” services, we offer training services as well.

Art 15% 15%

Creative campaign strategy, brand strategy, survey development and design, etc.

Science 85% 85%

Audience analysis, marketing audits, competitive analysis, training, data trends and analysis, etc.

Why Word-of-Mouth Recommendations Aren’t Enough Anymore

It isn’t hard to believe that word-of-mouth recommendations from people you know is the most trusted form of “advertising.” While you might not think of these kinds of recommendations as advertising, they most certainly are. It’s a type of “earned” advertising that...

What You Need to Know About Marketing Funnels

You’ve probably heard or read about “marketing funnels” or “click funnels.” The idea isn’t new and is pretty simple – when someone engages with your website, your web design and call-to-actions seek to move a user towards a key action or purchase. However, the art of...

Marketing Is Like Real Estate – You Either Rent, Own or Share Your Reach

The world of local marketing can be split into two primary buckets – online and offline. Businesses typically allocate marketing dollars to a mixture of channels that span the digital space and traditional media channels. Depending on the industry, both serve a...

Pros & Cons: DIY Website Builder vs. Web Developer vs. Marketing Agency

When you’re in the market for a new website or a website redesign there are many different providers and technologies to choose from. You will more than likely approach the entire project using one of the following methods: completely do it yourself (DIY), do it with...

Study: People Spend Over 6 Hours Online Each Day, Mostly on Mobile

The importance of effective, interesting and value-adding marketing continues to increase. It's not shocking news, but with only so many hours in a day, as people spend more and more time with digital media, this creates more an more opportunities for brands and...

While Marketers Embrace ‘New’ Tech, Small Businesses Need to Get the Basics of Digital Marketing Right

While marketers test new tech and strategies, small businesses continue to prioritize the basics. Two recent studies identify this gap, but there is also one area of alignment: content. The reality in the small business marketing space is that those who seek agencies...

Hiring a Digital Marketing Agency? Here’s 5 Tips for Selecting the Right One for Your Small Business

How can you tell if a digital marketing agency is right for your business? How do you determine if they are worth whatever price they have provided? How should your small business compare multiple providers against each other? When assessing a digital marketing...

The Relativity & Illusion of Digital Marketing ROI

Imagine a city where on the same day two coffee shops open that have very similar menu items from a product and quality perspective. There are no other competing coffee shops or cafes nearby. One of the businesses has invested in a robust digital marketing strategy...

Starting a Business? Do These 4 Things First

Entrepreneurs and small business owners usually get started with a dream, a passion, a skill, an idea, an intuition, some luck and sometimes a push from the people around them. Spending the time visualizing the business and the work is extremely exciting, but starting...

Ice Cream to Collar Seams – Every Profession Is Art and Science

Have you ever watched someone do some everyday task but find yourself struck by how efficiently and effectively they do it? Whether it’s the speed and precision of a master tailor or the perfectly round ice cream scoops at your favorite parlor, with practice and...

of business are executing digital marketing without a defined strategy.

Source: SmartInsights

Our marketing consulting services will help you get the lay of the land before we get to work…

Industry Trends

Identify the key trends and technologies that are transforming your industry.

Marketing Audit

Let’s get a sense of where your marketing stands today, so we can build strategies for tomorrow.

Competitive Analysis

Discover how your marketing strategies and tactics compare to your competitors.

Marketing Strategy

If you don’t need our services, we’ll help you create a marketing strategy you can run with.

Consumer Surveys

Get a better sense of how consumers behave online as it relates to your industry.

Marketing Training

If you have the bandwidth, we’ll train you or your staff on less technical digital tactics.