About Us

Rithm Marketing is a full-service digital marketing agency based in Metro Detroit. We offer a complete suite of the most relevant and effective digital marketing services that help entrepreneurs, executives and business owners increase customer consideration, drive key actions and, ultimately, increase revenue.

Our approach is part art and part science, bringing together creativity, artistry and digital design with data analysis, technical know-how and best practices. All digital marketing channels offer opportunities for artistry and technique. We bring the two together in an effort to drive more calls, clicks, form fills, downloads and store visits for your business.

The name “Rithm” comes from algorithm referring to the various algorithms and technical rules that are behind prominent digital channels like Google, Facebook, Amazon and more. We also like the idea of marketing “rhythms” where steady messaging and touch points lead to a more coherent and well-constructed strategy.

Our services include Creative, Web Design and Development, Search Engine Optimization (SEO), Social Media Management, Reputation Management (Ratings and Reviews), Email Marketing, Content Marketing, Online Advertising (Google, Facebook, LinkedIn, Amazon, etc.), Google My Business and Consulting.

Who we serve...

Though we’re based in Metro Detroit, we’ll work with anyone that needs digital marketing support.

A letter from the owner…

Someone told me that if I’ve ever had the desire to start a business, that “itch” will never leave. He said that if I don’t try, I’ll always wonder what could have happened. This, along with some encouragement from family and friends and an innate desire to build something of my own, motivated me to start Rithm in late 2018.

The “part art, part science” approach that I’m bringing to Rithm, is really a reflection of my own interests. From math to music, Excel to Photoshop, I can get lost in both sides of the brain. This is why I gravitated to digital marketing.

From a creative standpoint, I get the opportunity to work with words, photos, graphics, design, colors and videos. On the other hand, the digital space is full of technical components that require an understanding of data, coding, technique, process, strategy and targeting, which I also enjoy.

At my core, I’m a lover of words, which is what led me to to a Creative Writing degree with an additional major in Digital and Technical Writing from Michigan State University. It is this degree that serves as the foundation on which Rithm is built.

Professionally, in the last 8 years I’ve done some freelance marketing work, have held Specialist, Manager and Director-level corporate positions, and have served as an analyst in the digital marketing space. In this time I’ve written over a thousand blog posts, a number of reports, have read hundreds of studies, conducted surveys and attended many events and webinars. Without these “on-the-job” experiences, Rithm wouldn’t exist.

One of the biggest things I’ve learned over the years is that there is a lack of trust between small businesses and digital marketers. Pushy sales tactics, confusing language and buzzwords, lack of transparency, unrealistic expectations and poor results. These are all contributing to a noisy and confusing digital marketing space for small businesses to navigate.

My intention is to work against these experiences by offering exceptional customer service, transparent prices and practices, setting realistic expectations, providing education and training, and measuring the results.

Rithm’s services are available to all, but I value the power of face-to-face meetings. For this reason, our focus is on serving businesses in our community and the broader Metro Detroit area. After all, the better we know you, your business and your neighborhood, the better we can “speak the language.”

We’re just getting started here at Rithm and I look forward to what’s next. Thanks for checking us out and I’d be grateful for the opportunity to help your business grow. Contact us to get started.


Joe Morsello

Joe Morsello

Owner & Chief Digital Marketer, Rithm Marketing

To current and future clients:

We will only offer digital marketing products and services that we believe in, and that we believe YOU actually need.

We will explain our pricing in detail so you know exactly what you’re paying for.

We will speak in plain terms. No marketing jargon, buzzwords or catchphrases.

We will get to know you, your business and your industry.

We will be accessible and available to answer questions.

We will be a partner for your business, not a vendor or provider.

We will take your direction, but we’ll push back if we disagree on any digital marketing decisions or strategies.