Content marketing is the art of sharing insight, commentary, news, research and other interesting information that seeks to help educate, inform and empower your audience. Often this is in the form of blogs, reports, presentations, case studies and more. This form of marketing helps to establish your business as a “thought leader,” aids in SEO, drives lead generation and more.
- Art 35% 35%
Content and communications design, using data in creative ways, storytelling, report formatting, information architecture, etc.
- Science 65% 65%
Critical thinking, technical expertise, deriving conclusions from data, survey development, long-form report writing, etc.