Hiring a Digital Marketing Agency? Here’s 5 Tips for Selecting the Right One for Your Small Business
How can you tell if a digital marketing agency is right for your business? How do you determine if they are worth whatever price they have provided? How should your small business compare multiple providers against each other? When assessing a digital marketing...
Beyond Clicks: Digital Marketing Analytics Your Small Business Should Be Tracking
Many small businesses struggle to answer the “is it working?” question when it comes to their digital marketing. For those business owners that DIY their digital marketing, the time it takes to execute the work leaves little room for tracking, analyzing...
Google Is Driving Fewer Clicks to Your Website & Here’s Why
While you may not have noticed, Google has been evolving the search engine results page (SERP) for years. What use to show up as a selection of the most relevant “organic” blue links has now become a page diverse with images, maps, ads and answers to your...
The Relativity & Illusion of Digital Marketing ROI
Imagine a city where on the same day two coffee shops open that have very similar menu items from a product and quality perspective. There are no other competing coffee shops or cafes nearby. One of the businesses has invested in a robust digital marketing strategy...
Starting a Business? Do These 4 Things First
Entrepreneurs and small business owners usually get started with a dream, a passion, a skill, an idea, an intuition, some luck and sometimes a push from the people around them. Spending the time visualizing the business and the work is extremely exciting, but starting...
When Google Ads Make Sense for Your Small Business & When They Don’t
Advertising on Google isn’t limited to the text ads that show up at the top of search results. The Google Ads platform also includes display or banner ads that show up on third party websites like news publications, as well as product ads that show up in product...
9 SEO Tips for Improving Your Ranking on Google in 2019
Last month we presented a MarketingBitz webinar exploring the state of the search engine results page (SERP) on Google, how its changed, and offered 9 search engine optimization (SEO) tips to utilize in 2019 to improve your business’s organic rank and your rank...
Ice Cream to Collar Seams – Every Profession Is Art and Science
Have you ever watched someone do some everyday task but find yourself struck by how efficiently and effectively they do it? Whether it’s the speed and precision of a master tailor or the perfectly round ice cream scoops at your favorite parlor, with practice and...