by Rithm Marketing | Nov 11, 2020 |
Started in 2008, the Local Search Ranking Factor survey, seeks to break down the factors impacting ranking for local searches (aka searches with local intent). The study takes the feedback from the most prominent SEO experts in the space to unpack Google’s search... 
by Rithm Marketing | Oct 21, 2020 |
If you haven’t heard about the Google Guaranteed or the Google Screened program, you might be missing out on an opportunity to add even more credibility to your business directly in the search results. The program is simply a process by which Google conducts a... 
by Rithm Marketing | Sep 8, 2020 |
Google made over $134 billion in advertising revenue in 2019 for one simple reasons: user intent. When someone searches for something on Google, they are expressing their intent. Advertisers that have a product, service or relevant answer to that query seek to show up... 
by Rithm Marketing | Sep 1, 2020 |
Out of necessity, small businesses have been forced to consider new ways of conducting business. Whether the long-standing business or the start-up, everyone is feeling the impact of the coronavirus pandemic. However, the response from business owners is extremely... 
by Rithm Marketing | Aug 4, 2020 |
Video Transcript “If you run an e-commerce business and you’re selling products online, it is critical to understand the connection between your product data and your ad performance on Google ads. So, one of the most common kind of ad types that an... 
by Rithm Marketing | Jul 15, 2020 |
A fast loading website does more than just offer a great user experience. In fact, page speed is a major factor that can impact your search engine optimization (SEO). Google’s mission is to highlight the most relevant and user-friendly websites when someone conducts a... 
by Rithm Marketing | Jun 24, 2020 |
Search engine optimization (SEO) is a complex undertaking. It starts with understand what factors influence search results. While Google and other search engines don’t outline how their search engines behave and what factors drive the results, marketers and SEO... 
by Rithm Marketing | Jun 22, 2020 |
The number of consumers who look at online reviews has continuously increased as our world has progressively become more and more digitized. Ample research on this subject has been conducted, and the results emphasize the importance of customer reviews, both good and... 
by Rithm Marketing | Jun 5, 2020 |
When it comes to search engine optimization (SEO), it is critical to try and think like Google. While Google’s search algorithm is the company’s secret sauce, they do offer some general insight into how search engine algorithms work. According to Google: With the... 
by Joe Morsello | Apr 14, 2020 |
Many software and digital technologies are stepping up and offering free tools and resources during the COVID-19 crisis in an effort to support your small business. While many small businesses around the US have closed their doors, made tough layoffs and reductions in...