Most People Don’t Look for Your Business Online – They Discover You
A new study analyzing data from 45,000 Google My Business (GMB) profiles has found that the majority of people researching a purchase will search on Google using a category, service or product keyword searches vs. a specific business name. The split, according to the...
Study: People Spend Over 6 Hours Online Each Day, Mostly on Mobile
The importance of effective, interesting and value-adding marketing continues to increase. It’s not shocking news, but with only so many hours in a day, as people spend more and more time with digital media, this creates more an more opportunities for brands and...
Google Wants to Help Your Small Business Get More Foot Traffic with Local Campaigns
Over the last couple years, Google has made a substantial push to improve its online advertising options for small businesses, an audience that has historically been underserved in this area. While big brands spend thousands and thousands of dollars on Google search,...
While Marketers Embrace ‘New’ Tech, Small Businesses Need to Get the Basics of Digital Marketing Right
While marketers test new tech and strategies, small businesses continue to prioritize the basics. Two recent studies identify this gap, but there is also one area of alignment: content. The reality in the small business marketing space is that those who seek agencies...
Study: 76% Used Social Media to Research Your Small Business
People are going online to find information about you and your business. It’s the reality of commerce today. While some businesses can survive simply on an established reputation and strong referral network, digital marketing is a necessity for new businesses and...
Hiring a Digital Marketing Agency? Here’s 5 Tips for Selecting the Right One for Your Small Business
How can you tell if a digital marketing agency is right for your business? How do you determine if they are worth whatever price they have provided? How should your small business compare multiple providers against each other? When assessing a digital marketing...
Beyond Clicks: Digital Marketing Analytics Your Small Business Should Be Tracking
Many small businesses struggle to answer the “is it working?” question when it comes to their digital marketing. For those business owners that DIY their digital marketing, the time it takes to execute the work leaves little room for tracking, analyzing...
Google Is Driving Fewer Clicks to Your Website & Here’s Why
While you may not have noticed, Google has been evolving the search engine results page (SERP) for years. What use to show up as a selection of the most relevant “organic” blue links has now become a page diverse with images, maps, ads and answers to your...