The Relativity & Illusion of Digital Marketing ROI
Imagine a city where on the same day two coffee shops open that have very similar menu items from a product and quality perspective. There are no other competing coffee shops or cafes nearby. One of the businesses has invested in a robust digital marketing strategy...
Starting a Business? Do These 4 Things First
Entrepreneurs and small business owners usually get started with a dream, a passion, a skill, an idea, an intuition, some luck and sometimes a push from the people around them. Spending the time visualizing the business and the work is extremely exciting, but starting...
When Google Ads Make Sense for Your Small Business & When They Don’t
Advertising on Google isn’t limited to the text ads that show up at the top of search results. The Google Ads platform also includes display or banner ads that show up on third party websites like news publications, as well as product ads that show up in product...
9 SEO Tips for Improving Your Ranking on Google in 2019
Last month we presented a MarketingBitz webinar exploring the state of the search engine results page (SERP) on Google, how its changed, and offered 9 search engine optimization (SEO) tips to utilize in 2019 to improve your business’s organic rank and your rank...
Ice Cream to Collar Seams – Every Profession Is Art and Science
Have you ever watched someone do some everyday task but find yourself struck by how efficiently and effectively they do it? Whether it’s the speed and precision of a master tailor or the perfectly round ice cream scoops at your favorite parlor, with practice and...
Why the Customer Experience (CX) Is More Important than ‘Ranking #1’ on Search Engines
If you haven’t heard the term “customer experience” (aka CX), its likely to be the concept that drives strategies for businesses of all sizes in 2019. Simply put, customer experience is the experience a customer has when interacting with your...
Is Digital Marketing a Cost of Doing Business?
Of course we think digital marketing is a cost of doing business. We’re a digital marketing agency! But there’s more than just self-interest behind our perspective. The reality of today’s digital consumer is that the vast majority of people, from Gen...
7 Fundamental Website Features Every Business Website Must Have in 2019
Depending on your business and the products/services you offer, your website will range from extremely simple to very complicated from a coding and development perspective. But wherever your website falls on the complexity spectrum, there are fundamental features that...