by Rithm Marketing | Sep 8, 2020 |
Google made over $134 billion in advertising revenue in 2019 for one simple reasons: user intent. When someone searches for something on Google, they are expressing their intent. Advertisers that have a product, service or relevant answer to that query seek to show up...
by Rithm Marketing | Sep 1, 2020 |
Out of necessity, small businesses have been forced to consider new ways of conducting business. Whether the long-standing business or the start-up, everyone is feeling the impact of the coronavirus pandemic. However, the response from business owners is extremely...
by Rithm Marketing | Aug 4, 2020 |
Video Transcript “If you run an e-commerce business and you’re selling products online, it is critical to understand the connection between your product data and your ad performance on Google ads. So, one of the most common kind of ad types that an...
by Rithm Marketing | Jul 15, 2020 |
A fast loading website does more than just offer a great user experience. In fact, page speed is a major factor that can impact your search engine optimization (SEO). Google’s mission is to highlight the most relevant and user-friendly websites when someone conducts a...
by Rithm Marketing | Jun 24, 2020 |
Search engine optimization (SEO) is a complex undertaking. It starts with understand what factors influence search results. While Google and other search engines don’t outline how their search engines behave and what factors drive the results, marketers and SEO...
by Rithm Marketing | Jun 22, 2020 |
The number of consumers who look at online reviews has continuously increased as our world has progressively become more and more digitized. Ample research on this subject has been conducted, and the results emphasize the importance of customer reviews, both good and...
by Rithm Marketing | Jun 5, 2020 |
When it comes to search engine optimization (SEO), it is critical to try and think like Google. While Google’s search algorithm is the company’s secret sauce, they do offer some general insight into how search engine algorithms work. According to Google: With the...
by Joe Morsello | Apr 14, 2020 |
Many software and digital technologies are stepping up and offering free tools and resources during the COVID-19 crisis in an effort to support your small business. While many small businesses around the US have closed their doors, made tough layoffs and reductions in...
by Joe Morsello | Mar 30, 2020 |
The reality in today’s world is that many people are feeling the uncertainty and anxiety given the current health and economic situation resulting from the spread of the COVID-19 virus. Between the growing number of people being impacted by the virus, to...
by Joe Morsello | Jan 20, 2020 |
It isn’t hard to believe that word-of-mouth recommendations from people you know is the most trusted form of “advertising.” While you might not think of these kinds of recommendations as advertising, they most certainly are. It’s a type of “earned” advertising that...
