Brand-Quality Digital Marketing Priced for Small Business

Rithm Marketing is a digital marketing agency based in Metro Detroit that offers sophisticated, brand-quality digital marketing services at rates small businesses can afford.

Our core services focus on the most effective and proven tactics for any digital marketing strategy.

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Google Is Driving Fewer Clicks to Your Website & Here’s Why

While you may not have noticed, Google has been evolving the search engine results page (SERP) for years. What use to show up as a selection of the most relevant "organic" blue links has now become a page diverse with images, maps, ads and answers to your questions. The results...

The Relativity & Illusion of Digital Marketing ROI

Imagine a city where on the same day two coffee shops open that have very similar menu items from a product and quality perspective. There are no other competing coffee shops or cafes nearby. One of the businesses has invested in a robust digital marketing strategy that...

Starting a Business? Do These 4 Things First

Entrepreneurs and small business owners usually get started with a dream, a passion, a skill, an idea, an intuition, some luck and sometimes a push from the people around them. Spending the time visualizing the business and the work is extremely exciting, but starting a...

When Google Ads Make Sense for Your Small Business & When They Don’t

Advertising on Google isn’t limited to the text ads that show up at the top of search results. The Google Ads platform also includes display or banner ads that show up on third party websites like news publications, as well as product ads that show up in product specific...

9 SEO Tips for Improving Your Ranking on Google in 2019

Last month we presented a MarketingBitz webinar exploring the state of the search engine results page (SERP) on Google, how its changed, and offered 9 search engine optimization (SEO) tips to utilize in 2019 to improve your business's organic rank and your rank in the local...

Ice Cream to Collar Seams – Every Profession Is Art and Science

Have you ever watched someone do some everyday task but find yourself struck by how efficiently and effectively they do it? Whether it’s the speed and precision of a master tailor or the perfectly round ice cream scoops at your favorite parlor, with practice and repetition,...

Why the Customer Experience (CX) Is More Important than ‘Ranking #1’ on Search Engines

If you haven't heard the term "customer experience" (aka CX), its likely to be the concept that drives strategies for businesses of all sizes in 2019. Simply put, customer experience is the experience a customer has when interacting with your business. This includes...

Is Digital Marketing a Cost of Doing Business?

Of course we think digital marketing is a cost of doing business. We're a digital marketing agency! But there's more than just self-interest behind our perspective. The reality of today's digital consumer is that the vast majority of people, from Gen Z to Boomers, are using the...

7 Fundamental Website Features Every Business Website Must Have in 2019

Depending on your business and the products/services you offer, your website will range from extremely simple to very complicated from a coding and development perspective. But wherever your website falls on the complexity spectrum, there are fundamental features that all...

First Impressions Form in Less Than 50 Milliseconds – Why Logos, Colors & Digital Design Matter

There are all kinds of stats that point to the importance of digital design and creative when it comes to your website and your digital marketing overall. The most compelling of those stats is the speed with which opinions are formed online. According to a Google study back in...

We're Certified in Google Ads!

Google has recognized our owner, Joe Morsello, as a Google Ads certified professional, meaning that he has passed multiple assessments and is qualified to help you grow your business on the web using Google Ads.

Here’s some of the organizations our digital marketing agency is working with…