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Your Google Ad Performance Is Getting Worse – Here’s Why

Your Google Ad Performance Is Getting Worse – Here’s Why

by Joe Morsello | Jul 23, 2021 | 0 comments

Google Ad performance is the measurement of results driven by paid online advertising on Google’s advertising platform. The determination of whether performance is good or bad is a function of the goals and objectives of each campaign. For example, a YouTube campaign...
The Connection Between Ecommerce Product Data & Google Ads

The Connection Between Ecommerce Product Data & Google Ads

by Rithm Marketing | Aug 4, 2020 | 0 comments

  Video Transcript “If you run an e-commerce business and you’re selling products online, it is critical to understand the connection between your product data and your ad performance on Google ads. So, one of the most common kind of ad types that an...
Study: People Spend Over 6 Hours Online Each Day, Mostly on Mobile

Study: People Spend Over 6 Hours Online Each Day, Mostly on Mobile

by Joe Morsello | Jun 18, 2019 | 0 comments

The importance of effective, interesting and value-adding marketing continues to increase. It’s not shocking news, but with only so many hours in a day, as people spend more and more time with digital media, this creates more an more opportunities for brands and...
Beyond Clicks: Digital Marketing Analytics Your Small Business Should Be Tracking

Beyond Clicks: Digital Marketing Analytics Your Small Business Should Be Tracking

by Joe Morsello | Feb 26, 2019 | 0 comments

Many small businesses struggle to answer the “is it working?” question when it comes to their digital marketing. For those business owners that DIY their digital marketing, the time it takes to execute the work leaves little room for tracking, analyzing...

Recent Posts

  • Marketing Isn’t a Commodity – It’s a Strategic Investment in Discovery
  • Your Google Ad Performance Is Getting Worse – Here’s Why
  • What Is Marketing Operations & Why Does It Matter?
  • Study: 2020 Search Engine Ranking Factors – Local Pack vs. Organic
  • The 50+ Industries Eligible for the Google Guaranteed & Google Screened Badge

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Rithm Marketing is a full-service digital marketing agency based in Metro Detroit. Our approach is part art and part science, bringing together creativity, artistry and digital design with data analysis, technical know-how and best practices. All digital marketing channels offer opportunities for artistry and technique. We bring the two together, helping your business generate more calls, clicks, form fills, downloads and store visits.

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