Creative: Video Editing

Promotional Video Highlighting the Client’s Annual Conference

Using footage from previous conferences, we developed this video to help promote the client’s upcoming annual event.

Creative: Photography

Interior, Exterior & Staff Photos

Took photos of a client’s place of work including interior, exterior and staff photos for posting on social media, Google My Business and for incorporation into the website.

Creative: Video Editing

Video Promoting Client’s New Event

Using clips from speakers at previous events, we developed this video to promote a new event taking place in 2016.

Creative: Video Editing

Video Featuring Live Interviews & Commentary

We conducted a series of interviews exploring the challenges small businesses face with digital marketing and used this material to promote the client’s small business marketing events.

Web Development

Website for the 2019 Pan-Icarian Convention in Detroit

Developed the website for the 116th annual Pan-Icarian Brotherhood of America Supreme Convention in Detroit. The event brings together Greek-Americans with familial roots in the Greek island of Icaria for a weekend of dancing, socializing and organizational meetings.

Web Development & Branding

Website and Associated Assets Promoting a New Live Event

Created the event name for a live event exploring advanced local marketing tactics. Developed the website and worked closely with the client’s design team to create the logo and associated graphic materials.

Web Development

SSL Certificate for Improved Web Security & Ranking

Added an SSL certificate to our client’s website which not only makes for a more secure browsing experience, but also aids in SEO.

Web Development & Branding

Small Business Digital Marketing Education Website, Event & Brand

Created the brand name for a website that educates small businesses on the fundamentals of digital marketing. Developed the website and worked closely with the client’s design team to develop the logo and associated graphic materials.

Web Development & Branding

Brand & Website Housing & Promoting a Industry Research Product/Tool

Created the brand name for a bi-annual survey of small businesses exploring usage of new technologies and software. Developed the website and worked closely with the client’s design team to develop the logo and associated graphic materials.

SEO Services

Improved Accuracy & Consistency of Business Info Found Online

By claiming and verifying listing information on a variety of key listing sites, our client’s business info is more accurate and consistent aiding in an improved search engine ranking.

SEO Services

Conducted Keyword Research to Focus SEO Efforts

With a better sense of what consumers are actually searching to find our client’s business online, we integrated a series of these keywords and identified new keyword opportunities that we were missing.

SEO Services

SSL Certificate for Improved Web Rank & Security

Added an SSL certificate to our client’s website which not only makes for a more secure browsing experience, but also aids in SEO.

SEO Services

Ongoing On-Page (Website) SEO Efforts

We continue to update the meta data and the website content for our client to align with critical keywords we are seeking to rank for on search engines.

Online Advertising

Google Search Campaign Drives 14% of Online Orders

We created a series of paid search campaigns for our client and in just the second month we reached 158% return on ad spend. Within a 50 day period the ads drove 14% of all online orders.

Online Advertising

16,000 Impressions with $0.21 Cost Per Click (CPC)

We created a series of display and search ads promoting the client’s upcoming event. In just 3 weeks we drove 16,451 impressions and 486 clicks with an average cost per click (CPC) at less than $0.21.

Online Advertising

Google Shopping Feed Drives Online Sales

We created a Google Merchant Center account, activated a live product feed, and optimized a series of shopping campaigns on Google Ads. After just 50 days we saw a 183% return on ad spend (ROAS).

Online Advertising

Low Cost Per Click for Maximum Exposure with Retargeting Campaign

We designed a holiday display (banner) ad campaign featuring ads in multiple sizes using Google Ads to target previous website visitors with about $0.30 average cost per click (CPC).

Social Media

2945% Increase in Engagement on Facebook

After just one month of managing a new client’s Facebook page, we drove a 2945% increase in engagement and a 600% increase in reach compared to the previous month’s performance.

Social Media

Promptly Responding to Customers

Improving customer service by answering questions, engaging and responding to customers directly on Facebook.

Social Media

Improved Authenticity = Maximized Organic Reach

By incorporating more authentic photos taken from a client’s place of business, organic engagement on the client’s Facebook page grew rapidly.

Reputation Management

Social Promotion of Reviews

We designed custom graphics incorporating the client’s reviews found online, giving additional exposure to positive customer feedback.

Reputation Management

Responding to Reviews

As new reviews come in, we help our client respond on the various review platforms including Facebook, Yelp, Google and Rate-a-Biz.

Reputation Management

Monitoring Reviews & Sharing Feedback

To make it easier for the client to see new customer reviews, we send direct emails highlighting recent reviews and identifying potential follow ups.

Email Marketing

Teeth Whitening Product Sell Out

Helped a client sell out of a take home teeth-whitening product after just one email to patients.

Email Marketing

Personalized Email Seeking Customer Feedback

In an effort to improve communications and customer satisfaction, we send personalized emails requesting customer feedback. The latest email resulted in a 35% open rate and 21% click through rate.

Email Marketing

Scheduling Notifications Drive Appointment Inquiries

Improved customer communications by informing of upcoming holiday office hours, resulting in some inquiries for appointments.

Content Marketing

Report Exploring Facebook Marketing (Long Form Content)

This report explores the difference between activity on a brand’s Facebook page vs. the pages of the brand’s individual locations/stores.

Content Marketing

Blog Writing for Dental Client (Short Form Content)

We write two posts a month for a client, providing patients and potential patients with useful insight into the field of dentistry.

Content Marketing

Report Exploring Consumer Behavior (Long Form Content)

Using proprietary data from Local Search Association, this report explores the channels consumers use to find and engage with local businesses.

Content Marketing

Blog Writing for Not-for-Profit (Short Form Content)

We contribute a weekly column exploring various aspects of the digital marketing and small business marketing space.

Google My Business

Listing Optimization Drives Increase in Map Views

By providing more info to the client’s Google My Business listing (services, holiday hours, etc.) and making sure it was consistent with the client’s website and other listing sites, we saw a significant increase in views of the listing on Google Maps in just a few weeks.

Google My Business

Adding New Photos Drives Additional Listing Views

We posted a series of interior, exterior and staff photos to the listing and immediately saw more views on these photos.

Google My Business

Posting Content to Keep Listing Fresh & Up-to-Date

Using Google Posts, we help the client give Google more material to analyze for determining if the listing is relevant to particular searches.

Rithm Marketing is a full-service digital marketing agency based in Metro Detroit. Our approach is part art and part science, bringing together creativity, artistry and digital design with data analysis, technical know-how and best practices. All digital marketing channels offer opportunities for artistry and technique. We bring the two together, helping your business generate more calls, clicks, form fills, downloads and store visits.

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