What Is Marketing Operations & Why Does It Matter?

What Is Marketing Operations & Why Does It Matter?

Marketing operations is the integration of any type of technology, system or process that supports marketers in driving key business results. From software and analytics set up, to conversion tracking, marketing operations helps marketing teams work more effectively....
What You Need to Know About Marketing Funnels

What You Need to Know About Marketing Funnels

You’ve probably heard or read about “marketing funnels” or “click funnels.” The idea isn’t new and is pretty simple – when someone engages with your website, your web design and call-to-actions seek to move a user towards a key action or purchase. However, the art of...