Out of necessity, small businesses have been forced to consider new ways of conducting business. Whether the long-standing business or the start-up, everyone is feeling the impact of the coronavirus pandemic. However, the response from business owners is extremely...
The number of consumers who look at online reviews has continuously increased as our world has progressively become more and more digitized. Ample research on this subject has been conducted, and the results emphasize the importance of customer reviews, both good and...
It isn’t hard to believe that word-of-mouth recommendations from people you know is the most trusted form of “advertising.” While you might not think of these kinds of recommendations as advertising, they most certainly are. It’s a type of “earned” advertising that...
A new study analyzing data from 45,000 Google My Business (GMB) profiles has found that the majority of people researching a purchase will search on Google using a category, service or product keyword searches vs. a specific business name. The split, according to the...
The importance of effective, interesting and value-adding marketing continues to increase. It’s not shocking news, but with only so many hours in a day, as people spend more and more time with digital media, this creates more an more opportunities for brands and...
While marketers test new tech and strategies, small businesses continue to prioritize the basics. Two recent studies identify this gap, but there is also one area of alignment: content. The reality in the small business marketing space is that those who seek agencies...
