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Your Google Ad Performance Is Getting Worse – Here’s Why

Your Google Ad Performance Is Getting Worse – Here’s Why

by Joe Morsello | Jul 23, 2021 | 0 comments

Google Ad performance is the measurement of results driven by paid online advertising on Google’s advertising platform. The determination of whether performance is good or bad is a function of the goals and objectives of each campaign. For example, a YouTube campaign...
The 50+ Industries Eligible for the Google Guaranteed & Google Screened Badge

The 50+ Industries Eligible for the Google Guaranteed & Google Screened Badge

by Rithm Marketing | Oct 21, 2020 | 0 comments

If you haven’t heard about the Google Guaranteed or the Google Screened program, you might be missing out on an opportunity to add even more credibility to your business directly in the search results. The program is simply a process by which Google conducts a...
5 Google Ads Tips to Grow Leads & Improve Conversion Rates from Your Search Ads

5 Google Ads Tips to Grow Leads & Improve Conversion Rates from Your Search Ads

by Rithm Marketing | Sep 8, 2020 | 0 comments

Google made over $134 billion in advertising revenue in 2019 for one simple reasons: user intent. When someone searches for something on Google, they are expressing their intent. Advertisers that have a product, service or relevant answer to that query seek to show up...
The Connection Between Ecommerce Product Data & Google Ads

The Connection Between Ecommerce Product Data & Google Ads

by Rithm Marketing | Aug 4, 2020 | 0 comments

  Video Transcript “If you run an e-commerce business and you’re selling products online, it is critical to understand the connection between your product data and your ad performance on Google ads. So, one of the most common kind of ad types that an...
Google Wants to Help Your Small Business Get More Foot Traffic with Local Campaigns

Google Wants to Help Your Small Business Get More Foot Traffic with Local Campaigns

by Joe Morsello | Jun 3, 2019 | 0 comments

Over the last couple years, Google has made a substantial push to improve its online advertising options for small businesses, an audience that has historically been underserved in this area. While big brands spend thousands and thousands of dollars on Google search,...
Google Is Driving Fewer Clicks to Your Website & Here’s Why

Google Is Driving Fewer Clicks to Your Website & Here’s Why

by Joe Morsello | Feb 16, 2019 | 0 comments

While you may not have noticed, Google has been evolving the search engine results page (SERP) for years. What use to show up as a selection of the most relevant “organic” blue links has now become a page diverse with images, maps, ads and answers to your...
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Recent Posts

  • Marketing Isn’t a Commodity – It’s a Strategic Investment in Discovery
  • Your Google Ad Performance Is Getting Worse – Here’s Why
  • What Is Marketing Operations & Why Does It Matter?
  • Study: 2020 Search Engine Ranking Factors – Local Pack vs. Organic
  • The 50+ Industries Eligible for the Google Guaranteed & Google Screened Badge

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Rithm Marketing is a full-service digital marketing agency based in Metro Detroit. Our approach is part art and part science, bringing together creativity, artistry and digital design with data analysis, technical know-how and best practices. All digital marketing channels offer opportunities for artistry and technique. We bring the two together, helping your business generate more calls, clicks, form fills, downloads and store visits.

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